Home Edge features prime Cebu projects for this year’s PPIE

DUBAI: Home Edge, one of the leading developers in the Philippines, will be featuring Primary Homes in the third edition Philippine Property and Investment Exhibition (PPIE) happening Oct. 2 – 3, 2015 at Jumeirah Emirates Towers.

Marjorie Riconalla, Home Edge international sales director, in an email interview from the United Kingdom (UK), said the company has formed ties with Primary Homes, Inc., as well as with Phinma Property Holdings Corp., and Pangalo Beach Realty Corp. “to introduce properties in provinces such as Cebu, Davao and Bohol and to also offer affordable housing options in Metro Manila to Overseas Filipino Workers (OFWs).”

According to her, Primary Homes Inc. is a Cebu-based real estate developer with over 20 years’ experience in the industry, having already built over 3,0000 houses and 1,000 condominium units in the island, and ventured to Bohol.
Primary Homes, Riconalla said, is backed by its mother company, Primary Structures, a triple A construction firm in the Philippines which has been around for over 60 years.
Riconalla said Primary Homes will be presenting its much-sought The Courtyards at Brookridge on Happy Valley Road, Banawa, Cebu City. The project is a low-rise, three-to-four storey building with an area of 7,170 sq.m. The walk-up condo has 222 units and unconfined living areas. It also has a swimming pool, gym and a mini-playground among other amenities. Unit price, Riconalla said, is in the range of PHP1 million (Dh 78,599) to PHP4.5 million (Dh354,000).
Another project, Riconalla said, is Argao Royal Palms, a 3.9-hectare, beach-front subdivision on Magallanes St., Brgy. Poblacion, Argao, south Cebu. Located in an area with top tourist destinations, Argao Royal Palms has been awarded as the best housing development in Cebu and is an exclusive Asian contemporary community with well-designed tropical villas and condominiums. Price for the villas house ranges from Php 3.2 million (Dh251,467) to Php 14 million (Dh1.1 million). Tropical flats ranges from Php1.4 million (Dh110,015) to Php 2.2 million (Dh172,881).

“We also have Solare,” said Riconalla, referring to a 3.2 hectare mid-market subdivision on Mactan Island and highly accessible to important destinations such as hospitals, churches, malls, international schools, and world class beach resorts.

Solare, she said, is gated and has 139 single, detached house and lot units, complete with landscaped gardens, play areas, a basketball court and a multi-purpose hall. Price ranges from Php 2.6 million (Dh 204,342) to Php 4.3 million (Dh338,000).

Primary Homes will also introduce its newest economic housing development, Richwood Homes, a 5.4-hectare community nestled in the quiet town of Compostela, Cebu. The project has 725 townhouse units, which offers family-friendly amenities such as a multi-purpose hall, convertible court and landscaped play areas. Price starts from Php1.25M (Dh98,228).

“Future plans are still geared towards creating houses for OFWs and BPO professionals, projects that would cater to the tourism growth influx and manufacturing industry in Cebu,” said Riconalla, adding that manufacturing is now very timely as growth is happening very fast. “Because of these factors,” she said, “Primary Homes aims to be able to produce products that will cater to each market.”

The PPIE is organized by New Perspective Media (NPM) and is catered towards OFWs in the UAE. It will be held at the Godolphin Ballroom of Jumeirah Emirates Towers with exciting prizes for participants. Register at www.ppie.ae for a chance to win dinner vouchers, jewelry accessories, iPads and airline tickets.