The people-centered real estate industry is heavy on person-to-person dealings, says Rob John Valencia of Hoppler.com.ph, an online brokerage company that connects people for real transactions.
“Thus, he said, “real estate companies are now using technology to their advantage. Most of them are deviating from traditional marketing strategies and are starting to use social media to market their products and services.”
Here then are some pointers from Valencia for those planning to be real estate brokers:
• Online presence is essential
Real estate brokers must learn how to level up their game. They must keep up with technology so that homebuyers will know that despite innovation when it comes to property buying, technology can never replace the expertise of a skillful broker.
According to a study published in January 2017 by We Are Social Singapore, there are 60 million internet users in the Philippines. It is safe to say that a chunk of that figure is potential buyers. A broker who spends time building and establishing his online presence has a greater chance of getting qualified leads than a broker who only does flyering.
• Look at social media as a tool
We use Facebook, Twitter, and Instagram to share photos from our recent vacation or to post videos of our dogs; for professionals who aim to set themselves as experts in their fields, they use their social media accounts to make their presence known to their target market. The power of social media is undeniable. Thus, real estate brokers must learn how to use technology to their advantage aggressively and cleverly. They can create a page that showcases the properties they handle and the services they offer. Ultimately, they should use social media to connect with people and convert uncertain property seekers to qualified clients.
• The use of technology is profitable
Today, the rise of mobile applications is unstoppable. In the real estate industry, brokers upload their listings to property portals that offer free listing services and provide uploaders a Customer Relationship Management (CRM) system. Uploading a property online gives their listings exposure; online exposure guarantees inquiries and can lead to a successful deal. Never underestimate the importance of technology in your business. As property seekers use technology for their convenience, brokers can leverage that trend to profit.
Real estate brokers must not let technology overshadow their expertise. It should serve only as a supplement that helps accomplish tasks efficiently.
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Source: The Filipino Times